Dubai Economy to roll out initiative to protect consumer rights and increase transparency.
Retailers have to display the VAT applicable separately on every invoice from January 1, 2018, and Dubai Economy will impose fines on those who do not abide by the new regulation. Dubai Economy will continue to conduct field inspections and also act on complaints received from consumers against retailers who are found to have increased prices ahead of VAT.
“Dubai Economy is committed to protecting consumers against unscrupulous trade practices. Retailers should comply with their price lists and anyone who increases prices without any justification will incur a fine,” said Mohammad Ali Rashid Lootah, CEO of CCCP